Using AdSense

Matt Haughey has written an essay about using AdSense with his TypePad weblog PVRblog. What started as a way to subsidize the costs of his TypePad account has turned into a pretty profitable pastime and Matt offers tips for those who want to create a weblog that will driver readers as well as high click-through rates.

Matt also points out some drawbacks of the AdSense program, namely the particularly arbitrary nature of the approval process -- Anil covered this on his own weblog recently.